The internet – whether accessed through a computer, digital TV or mobile phone – offers convenience, choice, competitive prices and access to a wealth of information.

Last year, the DTI carried out research into consumer attitudes to internet shopping. New research carried out this year, which also examines UK consumers’ cross-border shopping habits and experiences, shows that while consumers have greater confidence in shopping online now than a year ago, some of the same concerns are preventing more people from spending their money online.

By following a few simple tips, it is possible to shop safely online.

KEY SAFE SHOPPING TIPS

Payment: If your credit or debit card is used fraudulently in the EU, the card company must refund you.
Websites: Use ones you know or which are recommended - or look for the TrustUK logo. Get the supplier's phone number and postal address.
Records: Keep a copy of what you've ordered, plus the supplier's confirmation message.
Quality: Your high street consumer rights apply online.
Cooling off: In many cases in the EU the law lets you change your mind and get a refund within 7 working days of the delivery.

Check first

You should use sites you know or which have been recommended to you. You should also check all financial offers with the Financial Services Authority. For further advice go to the Office of Fair Trading, or the TrustUK websites.

Remember to read the Terms and Conditions on the suppliers web site. In particular, check what protections are offered in case things go wrong.

Your high street rights apply

Your high street rights apply equally when buying over the internet as when shopping on the high street. So remember, goods must be of satisfactory quality and adverts and descriptions must not be misleading. BUT with auctions and private sales the general rule is "buyer beware". The Advertising Standards Authority and the Office of Fair Trading websites have further information.

Online protection

Don't forget that you must be given key details before you buy such as the supplier's postal address. Also, items must be delivered within 30 days unless otherwise agreed. The DTI website contains more details.

Technology helps

When you place your order Look for a closed padlock sign at the bottom of the screen. It shows that your details are protected when being sent.

SOURCE and acknowledgement : http://www.consumer.gov.uk/consumer_web/e-shopping.htm July 2003